SKILLS :

Content design
Content strategy
UX writing
Content design guidelines
Brand and messaging guidelines
Content audits
Prompts for scalable content
A/B testing
Conversational design
Product marketing
Vibe coding
Copywriting
Copy editing
Storytelling
SEO
Researching + fact-checking
Collaborating with designers
Training and mentoring writers

I’m a senior content designer based in Philadelphia. I bring empathy and a deep understanding of voice and narrative to every experience, from the big picture to microcopy.

My process

I turn problems into a relatable stories and put myself in the user’s shoes. I think about how I would want to be treated, what I would want to experience, and what I would want the outcome to be. Sometimes it means designing wireframes. Sometimes it means writing a script of a conversation. Sometimes it means just asking the users themselves. Usually it’s all three.

What I’m like to work with

Collaborative, process-driven, and strategic, I strive for a level of precision and creativity that gives end-users a seamless experience. I have a deep respect for organizational process, but I’m not afraid to collaborate with other teams and proactively jump in wherever I’m needed. And I love asking the questions that seem really obvious. There are a lot of good discoveries in there.

My background

I started my career in writing for advertising and marketing agencies, writing compelling (and sometimes funny) headlines and long-form copy.

Then I branched out to explore a different kind of creativity and a better way to connect with users in customer comms and UX. I could tell stories and build journeys to help users understand complicated things (their bills, their devices) and adopt behavior changes to make their lives easier (using apps, finding the right plan).

Now, working in content design and messaging strategy in-product is the culmination of experience I’ve built over the years: I get to help build the experiences and messaging frameworks to make products easy, helpful, and improve users’ lives.

I’m always interested in new projects and ideas, and I’m a writer who’s not afraid of AI. I started vibe coding Roblox-style games for fun with Claude. I love the creative freedom. I get to be the art director, game designer, and content writer without any engineering skills whatsoever.

Education

My BFA in screenwriting and MFA in creative fiction writing have given me a deep understanding of the universal elements of storytelling and a mastery of editing at the sentence level. I diagram user flows and sentences, too.

Some favorite things besides writing

Seeing live music (shoegaze, post-punk, and synth-pop are some favorites), dancing, yoga, cats, cooking, and NYT word puzzles. I’ve played more than 1,400 games of Wordle with a 99% win rate.