Senior content designer at MyFitnessPal, the #1 nutrition tracking app with more than 200 million users and 80 million daily active users. I worked on multiple empowered teams to test, build, and improve features to increase engagement and user retention. Teams: Search, planning, food logging, meal reminders.
MyFitnessPal acquired Intent, a meal planning app. As lead content designer on the nutrition planning team, I worked hand-in-hand with product design and engineering to turn Intent into MyFitnessPal’s extensive Meal Planner feature.
Challenge: Integrate an entire app as a brand new feature seamlessly into the existing MyFitnessPal experience. How do you map one app ecosystem to another in a way that feels natural and effortless for the user?
To accomplish this, I:
Adapted the design to our design system, voice and tone framework, and content guidelines
Established new content design systems to standardize elements of the new feature previously undiscovered in MyFitnessPal
Considered the entire user journey of MyFitnessPal and Intent, from onboarding to subscription renewal
Considered partnership and legal considerations for adding new features like Instacart, Walmart, and other new third-party integrations
Partnered with Product and Lifecycle Marketing to collaborate on a suite of Premium+ upsell experiences leading up to launch
Spent many hours a day in Figma with our lead product designer, as well as engineers from Intent to design the experience in real time, screen by screen
From start to finish, this was an intensive 8-month effort. Meal Planner 1.0 launched as part of a new price tier (Premium+) in Spring 2025 in the United States, Canada, United Kingdom, Ireland, New Zealand, and Australia.